AC Brothers Pvt Ltd is a design-led company focused on providing contemporary gifts and innovative products for the home. They manufacture and export wooden and metal designer home accessories and furniture. The company has been established for 28 years.

They proudly use the traditional skills of the local artisans, for making both metal and wood products. The mission is to be a premium source of international designs, while cultivating strong relationships with the customers. AC Brothers is a truly international business, proud to trade with a strong portfolio of clients based in the UK, Germany, France, USA, Brazil, South Africa, Australia and New Zealand.

As a result, over the last few years, the company has been actively looking at rooftop solar as a possible means to reduce its carbon footprint. This is where SafEarth came in and helped make their dream become a reality. The Rooftop CAPEX Solar installation of 300 kW has helped AC Brothers reduce 588 tonnes of CO2 emissions a year.

Project Details : 

Size300 kW
Commercial Operation Date (COD)1st Nov 2020
Financing ModeCAPEX
Annual Generation407,322 kWh
CO2 Reduction588 Tonnes
Levelized Cost of Energy< INR 2 / kWh

*Graph of Annual Cash Flow

The exact details are confidential. This is for visual representation only. 

The project closed with significant benefits to the off-taker and the company stands to save upwards of 1 crore with the installation of the rooftop solar system through SafEarth.

Project Workflow

SafEarth is proud to be a part of this journey. This is how we helped their transformation:

Project Design: 

Upon signing with AC Brothers, SafEarth first visited the site and made a detailed engineering report for the project. The designed system optimized the generation and the return on investment of the plant. Best industry practices have been used in this system.

Vendor Selection: 

The SafEarth team then selected 10 vendors from the companies registered on our portal. All these companies are industry leaders.

Online Auction:

These companies were given a week to review the Detailed Engineering to help them ascertain their costs up to 99% accuracy. They then participated in an Online Reverse Auction on our Platform.

*Graph of Auction Analysis

The exact details are confidential. This is for visual representation only. 


After the auction, AC Brother selected a vendor from the 10 participating vendors and held final discussions with this vendor. We worked with them to iron out various terms and conditions of the contract to arrive at a Win-Win scenario. 


After the closure of the financing negotiations, the Vendor installed the plant on the roof of the industry following the best in industry practices. The plant has been set up using premium components and has been designed for top-grade performance.

Quality Assurance by SafEarth:

Before Commissioning and Handing over the plant, the SafEarth quality team visited the site and identified any punch points related to the project. The plant was handed over only after resolving these punch points. 

Operations and Maintenance:

The O&M for the plant is now being done by the Vendor. The contract sets out clear benchmarks against which the output of the plant will be evaluated. 

Number of Bidders10
Total Number of Bids40
No. of Bids Matching3
Average Savings~ ₹ 3,700,000
Closure Time – Post Auction15 Working Days

Auction Summary

Final Outcome of Project

SafEarth has helped AC Brothers reduce its carbon footprint by 588 tonnes per year of CO2 equivalent and save over 60% of their electricity bills in the process. The Company was able to get the best quality solar plant without having to worry on any aspect of the project and as a result, they have awarded additional projects to SafEarth.

Ready to buy a solar system? Join us on our SafEarth Platform to get the best quality and prices for your system!

2 thoughts on “CASE STUDY : AC BROTHERS PVT LTD – 300 kW”

  1. I have been browsing online more than three hours today yet I never found any interesting article like yours It is pretty worth enough for me In my view if all website owners and bloggers made good content as you did the internet will be a lot more useful than ever before

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